Master in Digital Marketing and e-Commerce
You will have the necessary tools to implement or improve an electronic business that allows the organization to compete successfully on the web, developing marketing and communication actions in social media and other digital channels.
We adapt to your study time
We develop programs with different schedules so you can graduate at your own pace.
18 months
Basic Program
What you will learn
Business Forecast
Determine monthly, weekly, or daily production of a company taking into account current conditions, such as the market, customer behavior, the performance of vendors, or possible changes.
Web Analytics
Measure, process, analyze, and report information about what happens on a website to conclude, optimize, and develop new strategies that help you sell more or attract more customers and identify your audience and connect with it.
Commercial Strategy
Guarantee the best possible experience to your customers, with product and service positioning strategies to offer them value and connect with them, encouraging them not only to buy, but also to become part of your community.
Strategic Management
Formulate and implement the main objectives and initiatives of organizations based on the consideration of their resources and an assessment of the ecosystems in which they compete so as to propose a path that involves developing policies and tailor-made plans.
Where you could work
Digital Marketing
Direct digital marketing campaigns with clear and objective planning and structure.
Product Area or Brand
Develop positioning, marketing, and pricing policy strategies for a product or service.
Digital Advertising
Communicate a brand and its products or services through strategies designed for digital channels.
E-Commerce
Help companies or businesses implement or improve promotion and sale models for their products on the web.