(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-P8G44QD');

UilDownloadAlt

area

program

paisesPIVI

firstname

email

phone

terms

Global PDF

Error

Success

Discover how we can help you achieve your goals

Descubre cómo podemos potenciar tus metas

UilBookmark

Content

Global Tarjeta

UilApps

UilPlayCircle

Documents to submit

Technical requirements

UilFileCheck

Requirements

UilArrowRight

Academic Validity 

Certifications

We develop programs with different schedules so you can graduate at your own pace.

We adapt to your study time

UilListUl

Overview

What you will learn

Where you could work

This academic equivalent to this master's program in the United States of America is a “Master of Science in Digital Marketing and e-Commerce earned through distance education" from an agency affiliated with NACES or AICE. 


U.S. Academic Equivalence

This curriculum is part of the National Education System of Mexico, dated July 8, 2016, with the Agreement No. 20191775, issued by the Directorate of Private Institutions of Higher Education, General Directorate of University Higher Education, of the Mexican Secretariat of Public Education.


Official Program Accreditation

Application form

Birth Certificate

Identification Card or Social Security System ID

Commitment letter

Copy of Birth Certificate -Notarized-

Commitment letter (original with handwritten signature)

Bachelor's Degree & Transcript of Records

Professional Identification Card

Copy of Bachelor's Degree & Transcript of Records -Notarized-

Master's Degree

School of Management

Meet your goal of being the next digital marketing and e-commerce specialist by executing and evaluating marketing strategies for a product or service, managing revenue optimization strategies in the organization's online environment, diagnosing marketing conditions, and identifying development strategies.

You will have the necessary tools to implement or improve an electronic business that allows the organization to compete successfully on the web, developing marketing and communication actions in social media and other digital channels.


Start your career path with an online career and unleash your true potential

Core

Basic Program

Master the design and implementation of marketing strategies to position and help a company grow in the digital environment.


Information technologies for decision making

Supplementary: Certificate of employment

Business forecasting

Digital marketing research seminar

SEO and analytics

Business strategy and organization

Administrative accounting

Corporate finance

E-commerce marketing

Business management

Management skills

Organizational behavior and ethics

Marketing and digital sales

Global digital marketing trends

Human capital development

Marketing strategies

E-Commerce marketing

Strategic management

Master in Digital Marketing and e-Commerce

Determine monthly, weekly, or daily production of a company taking into account current conditions, such as the market, customer behavior, the performance of vendors, or possible changes.


Business Forecast

Measure, process, analyze, and report information about what happens on a website to conclude, optimize, and develop new strategies that help you sell more or attract more customers and identify your audience and connect with it.


Web Analytics

Guarantee the best possible experience to your customers, with product and service positioning strategies to offer them value and connect with them, encouraging them not only to buy, but also to become part of your community.


Commercial Strategy

Formulate and implement the main objectives and initiatives of organizations based on the consideration of their resources and an assessment of the ecosystems in which they compete so as to propose a path that involves developing policies and tailor-made plans.


Strategic Management

Direct digital marketing campaigns with clear and objective planning and structure.


Digital Marketing

Develop positioning, marketing, and pricing policy strategies for a product or service. 


Product Area or Brand

Communicate a brand and its products or services through strategies designed for digital channels. 


Digital Advertising

Help companies or businesses implement or improve promotion and sale models for their products on the web.


E-Commerce

setTimeout(() => {
  var a = document.createElement('div');
  a.innerHTML =`<a href="https://api.whatsapp.com/send?phone=19295909271&text=Request%20Information%20About%20Utel%20University" class="whatsapp" target="_blank"> 
  <img style="border-radius: 50px" src="https://cmsutel.s3.amazonaws.com/3536445_0552d85261.png" alt="WhatsApp">
  </a>`;
  document.body.appendChild(a);

var s = document.createElement('style');
s.textContent = `
.whatsapp {
position: fixed;
width: 60px;
height: 60px;
bottom: 15%;
right: 40px;
border-radius: 50px;
z-index: 10;
display: flex;
align-items: center;
justify-content: center;
}

.css-8egwrq {
  filter: brightness(0) invert(1);
}

@media screen and (max-width: 768px) {
.whatsapp {
  display: none;
}
}
`;
document.body.appendChild(s);
}, 1500);

const styleElement = document.createElement('style');
    styleElement.innerHTML = `
        .css-1i8v9ym{
            width: 30px;
            height: 30px;
        }
    `;

    document.head.appendChild(styleElement);

Master in Digital Marketing and e-Commerce

We adapt to your study time

18 months

What you will learn

Business Forecast

Web Analytics

Commercial Strategy

Strategic Management

Academic Validity

Where you could work

Courses

•
Information technologies for decision making

•
Supplementary: Certificate of employment

•
Business forecasting

•
Digital marketing research seminar

•
SEO and analytics

•
Business strategy and organization

•
Administrative accounting

•
Corporate finance

Documents to submit

Application form

Birth Certificate

Identification Card or Social Security System ID

Commitment letter

Copy of Birth Certificate -Notarized-

Commitment letter (original with handwritten signature)

Master in Digital Marketing and e-Commerce

We adapt to your study time

18 months

What you will learn

Business Forecast

Web Analytics

Commercial Strategy

Strategic Management

Academic Validity

Where you could work

Courses

.css-19hipoq{letter-spacing:var(--chakra-letterSpacings-normal);line-height:var(--chakra-lineHeights-taller);color:var(--chakra-colors-text-default);font-weight:var(--chakra-fontWeights-normal);margin-right:var(--chakra-space-3);}•Information technologies for decision making

•Supplementary: Certificate of employment

•Business forecasting

•Digital marketing research seminar

•SEO and analytics

•Business strategy and organization

•Administrative accounting

•Corporate finance

Documents to submit

Application form

Birth Certificate

Identification Card or Social Security System ID

Commitment letter

Copy of Birth Certificate -Notarized-

Commitment letter (original with handwritten signature)

•
Information technologies for decision making

•
Supplementary: Certificate of employment

•
Business forecasting

•
Digital marketing research seminar

•
SEO and analytics

•
Business strategy and organization

•
Administrative accounting

•
Corporate finance